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The Future of Advertising |
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Playing games
online is capturing the hearts and minds
of consumers worldwide as audiences
across all demographics are spending
more tme with interactive and less time
with traditional media.
Electionis games
are captureing a larger share of
consumer time at the expense of
traditional media. Half of the U.S.
popilation will participate in online
games by 2008. The average age of
computer and video players is 29 years
old.
Over 84 million people visited
online gaming sites in 2003, with over
104 million projected by 2007.
Advergaming will become a standard part
of interactive advertising, especially
as users become more annoyed with ad
types.
Adverising in and around online
games will grow to nearly $4 billion by
the end of 2008. |
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