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Advertisement game is a new advertising mode in the form of game.
Advertisement games attract consumers by its interaction and freshness. It artfully combines the advertisement in the games and makes the consumers accept the information from manufactures naturally when they play games. In this way, manufactures can send their message more effectively.
The meaning of choosing advertisement games: the famous advertisement scholar John Wanamac has once said, “We know that half of advertisement expense is wasted, but the problem we don’t know which half”. These words challenge the traditional advertising theory.
Compared with many website advertisements which force people to watch, advertisement games are interactive and full of fun. They attract consumers to join and even search more games spontaneously. In this process, consumers will not resist the advertisement as they do with the traditional advertisement. A well-designed advertisement game is appealing to consumers and makes players addictive. Consumers will play the game repeatedly to improve skill and score. This can decrease the phenomenon that consumers are less patient to advertisement.
Why do you still hesitate? |
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